Our Story

By Almedina Smlatic, Founder of Roses Muse

I started Roses Muse because I was tired of choosing between quality and price.

The jewelry market gives you two options: cheap pieces that turn your skin green in a week, or luxury brands that charge you for their name more than their craft. I knew there was a third way — and I built this brand to prove it.

Every Roses Muse piece is crafted in 18k gold vermeil over sterling silver or rhodium-plated sterling silver. These aren't buzzwords. Gold vermeil means a thick layer of real 18k gold over solid silver — not a whisper-thin plating that wears off. Our pieces are hypoallergenic, made for sensitive skin, designed to be worn every day without irritation.

Each design begins in Canada and is crafted in Turkey by goldsmiths whose families have refined this art for generations. My husband is my partner in this business — in life and in every decision we make for Roses Muse. Together, we don't cut corners on materials or craftsmanship. What we cut is the markup. By working directly with our makers and selling to you without middlemen, we land at the fair point — where genuine quality meets an honest price.

You shouldn't have to wonder whether your jewelry will last, whether it will irritate your skin, or whether you overpaid. With Roses Muse, the answer to all three is simple.

This is jewelry made to be lived in — through workdays and weddings, through quiet mornings and loud celebrations. Made well, made fairly, made for you.

— Almedina Smlatic
Founder, Roses Muse